This Is Bizness: The Eleven59 One

Introducing you guys to my start up, Eleven59! Eleven59 aims to democratise the college admissions industry by bringing admissions consulting to the students.

Welcome to This Is Bizness: The Eleven59 One

Hi guys! Sorry about missing last week ☹️ I’ve been working on a lot of stuff behind the scenes and I’m sooooooo excited to present Eleven59 to you :)

Today we will be looking at my start up Eleven59 and our pivot to creating a platform that will revolutionize the college admissions industry in India and eventually, the world.

Check out our website below:

Soooooo…. What is Eleven59?

I’m glad you asked!
Eleven59 is a startup founded in August 2020 by my best friend, Mudit, and I. Eleven59 was born in response to the lack of personalized and affordable college admissions counseling available to Indian students applying to colleges abroad.
We had just gone through the admissions process ourselves, and felt that the traditional counseling services were outdated, and provided easily available information. We believed that students needed a more personalized approach that would allow them to explore their interests and build a meaningful application profile.

We started just as a side hustle during the Covid lockdowns and quickly received high demand for our services. Over three years, we succeeded in getting all our students into one of their top three college choices. We spoke to hundreds of parents and students over the years and gained a deep understanding of the market and its needs.

Building on our experience, we decided to pivot the business to a mentor marketplace that connects college students looking to earn money with students seeking personalized college admissions counseling.

Not a quote I just like this format

The college admissions industry has not changed much in years, while the world around it has evolved significantly.

The college application process is one of the most important and stress-inducing periods in a student’s life, and there is a need for genuine, personalized guidance that is tailored to the individual.
Traditional counseling services rely on outdated practices that don’t take into account the unique needs of each student. Outdated practices, generic advice, and exorbitant fees are just a few of the issues plaguing this industry.

Eleven59 seeks to disrupt this model by providing a fresh approach to college admissions consulting that addresses these concerns head on.

What is the Eleven59 Solution?

Think of us like Fiver but for all your college admissions needs

We aim to democratize the college admissions industry by bringing admissions consulting to the students through a platform that connects high schoolers to college students in their dream schools.

Value Proposition: Our mentor marketplace offers unique value by connecting students with fellow students who understand their needs, specific to their niche and offer actionable advice at an affordable rate.
By leveraging the expertise of college student mentors and providing a flexible mentor marketplace platform, we aim to deliver a personalized, affordable, and effective service that sets us apart from traditional counseling services.

The Big Picture: An Ecosystem for College Admissions

  1. Mentor Marketplace: Eleven59's ultimate goal is to democratize access to the college admissions counseling industry.

  2. Community: Crucial to form a community around Eleven59 right from the start. Both online and in high schools through student ambassadors. We will provide ample support and opportunities to connect students across the community!

  3. Tools and Gamification: Develop tools focused on solving specific pain points in collaboration with mentors and students. Eventual Gamification of the college admissions process is extremely important to us as we believe it will help a lot of students to better visualize their admissions journey.

  4. Eleven59 Non-profit: India has a wealth of untapped potential without access to resources. We dream of creating a scholarship ecosystem where we thoroughly vet students before giving them access, after which they receive free mentorship and create profiles on a marketplace where others can sponsor them.

  5. Comprehensive resource bank: We will offer a range of online resources and tools developed in-house specifically for admissions to help students prepare. This will include all resources require to learn about college admissions, training modules created for mentors, along with webinars and events throughout the year.

Overall, we envision our platform becoming a go-to resource for students seeking guidance throughout the college admissions process. With the potential to serve millions worldwide, we believe that our platform has the potential to become a game-changer in the EdTech industry.

I honestly have so much to talk about with Eleven59 that I could probably keep going for pages and pages…. fortunately for you guys I have 🥳 
PFA a 10 page extremely (unnecessarily?) detailed business plan as well as the pitch deck from my first investor pitch!

Some may ask: Oh Dev why share your business plan and pitch deck to the public? Aren’t you scared of someone copying such a clearly genius idea?

Our dream is for Eleven59 to operate with complete transparency, making EVERYTHING we work on open source from the mentor training to our financial records (Once we have some lol).
Additionally, I genuinely feel I am in a unique position due to my experiences as a student in the admissions industry that make me the best person to build this platform.
If anyone else can do it better than me, I would love for them to try :) I also strongly believe this can bring genuine value to thousands of students so I’m happy just seeing it become a reality whether its me or someone else breathing life into it.

So that’s it for Eleven59, keep reading for other exciting updates:

I will try my best to balance between small business content and posting about Eleven59. Here’s some small business updates:

  1. Just finished the acquisiton of https://www.sourcely.net/- lots more content about this coming your way

  2. Finished up a partnership agreement with the owner of https://animestock4amv.com/- he’s extremely well versed technically so I will be handling the business side of things and monetization (For a secret % of the business 😉)

  3. Working on a deal for https://ucasstatementgenerator.com/- this will be the perfect distribution channel for Eleven59 as we start out (LOI has been accepted 😎)

  4. Working on a deal for https://bestfinancier.com/- This is also a partnership but I am buying in for a majority stake (LOI accepted)

I also just moved to Hawaii where I will be working for https://symbrosia.co/ as a Business Strategy Intern. It’s only been 2 days but I can already tell I’m going to love my job and living in Hawaii

Thank you so so much for taking time out of your busy day to read This Is Bizness. I appreciate and love every single one of you 😊 

Alrighty see you guys next week 🖖 (Back to small business content)

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