Bizness Breakdown: Newsletter for Product Managers

Today's bizness breakdown is a newsletter with a niche subscriber base of Product Managers that delivers case-study based insights

Asking price = $45,000 (3.3x profit and 1.7x revenue)

The newsletters are shared thrice a week with case studies for Product Managers and Product enthusiasts.

Subscribers: ~ 32k
Open Rate: 34%
CTR: 4%
Posts till date: 192

Business Model:

The startup is a newsletter (digital content) business that uses Beehiiv for operations and overall CRM. 

Primary sources of monetization include meta ads, beehiiv boosts, affiliate etc.

In the last 12 months, the startup has generated $27,000 in revenue with a profit of $14,000. In the previous month alone, it achieved $4,000 in revenue, resulting in a profit of $2,000 with a 50% profit margin.

These are great revenue numbers but we need

Pros of investing in this startup:

• Established and niche subscriber base

• Intellectual property and ongoing support included in the sale

• Functional website and active social media channels already in place

• Potential for growth through targeted marketing and collaborations

Cons of investing in this startup:

• Over-reliance on meta ads (contributes to 86% subscribers)

• Specific target market, requiring focused marketing efforts

Overall Analysis:

This startup offers a unique and valuable solution for children with autism and their caregivers. With a proven track record and a comprehensive set of tools, it has the potential for further growth and expansion. However, due to its specific target market and limited team size, careful consideration should be given to marketing strategies and resource allocation.

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