how to find diamonds in the rough

Hey dude,

There’s a secret nobody’s talking about…

Some of the best businesses out there aren’t the ones everyone’s chasing.

They’re the ones people gave up on.

Businesses where the owner got tired or didn’t know how to grow it, so they’re sitting on something valuable without even realising it.

Let me explain.

Last year, my friend picked up a newsletter for way less than its actual worth. 

Why?

The previous owner had solid content but zero monetization strategy.

It was getting 5,000 readers a month, but it wasn’t making a single dollar.

He added sponsorships, built a product, and now it brings in $2,500 a month passively.

Here’s the crazy part: 

these opportunities are everywhere.

The numbers don’t lie

There are over 1 million small businesses for sale globally right now.

Most of them are listed at 2-3x annual profit (or less).

With even basic improvements, you could double that value within a year.

These deals aren’t hard to find. 

People just don’t know what to look for.

What makes a good deal?

Stable cash flow.

Is the business already making consistent money?

Low owner involvement.

Can you run it without working 24/7?

Growth potential.

Is there an obvious way to improve it (better marketing, new offers, etc.)?

Buying a business like this isn’t about luck

it’s about spotting potential in what others ignore.

If this is something you’ve been curious about, or even if you’re just confused by how it all works, shoot me a reply.

I’d love to help explain it or point you in the right direction.

Dev Shah