Pocket Deals #6

E-Commerce biz- Subscription Hair Growth product

Pocket Deals #6: E-Commerce biz- subscription hair growth product

Asking Price: $28,000

Annual Revenue: $243,000
Business Model: Business-to-consumer (B2C)
Industry: E-Commerce

About the Business

Today’s bizness is one of the first e-commerce businesses we’ve covered. It is an online store offering hair care products specifically formulated to cater to the needs of individuals suffering from hair loss, providing a curated selection of items that are all 100% USA-made.

Tech stack used - Shopify

Revenue Drivers:

The business operates on a subscription-based, business-to-consumer (B2C) model, serving direct-to-consumers. The revenue is generated through the sale of the hair care products.

Bizness Pros:

  1. Verified and established business with a solid customer base

  2. Established digital presence on social media

  3. Potential for growth through sales expansion and market expansion

Bizness Cons:

  1. The business's growth heavily relies on successful marketing strategies. Failure to effectively execute these could hinder growth potential.

  2. Despite steady revenue, the current profit margins are relatively low, indicating potential issues with cost management or pricing strategy.

Closing remarks:
The company presents a great investment opportunity within the niche market of hair loss treatment products. Operating on a subscription-based model, it offers recurring revenue and has shown a steady, if modest, profit trajectory.

The asking price of $28,000 is extremely attractive, particularly given the verified nature of the business and its intellectual property assets. I would consider acquiring this if I have experience with running and growing E-commerce businessses.

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