Welcome to This Is Bizness: The Fifteenth One

Welcome to another edition of This Is Bizness, your weekly newsletter that explores the world of buying and selling small businesses outside traditional channels.
Today I wanted to give you guys an update on Pocket Fund. We just reach 50 members which is like almost 5% of CMC which is really weird.

We’re planning to buy a Star Wars business which I think will be pretty fun to run. The business is pre revenue and really cheap at $3,000 so I’m hoping to show that you can find businesses with lesser money and be successful with them.

Cheeky poll to ask something

Without further ado, let's dive right in 🤿 (Sorry this is a long one)

Bizness Breakdown: Star Wars Media business

Asking Price: $3,000

Overall: 8/10

This tri-weekly newsletter delivers the best Star Wars content right to your inbox.

It curates awesome Star Wars products from around the internet!

Let's take a closer look at this unique business 🔎

Business Model:

Revenue is generated through ad sales and affiliates.

The business is basically pre-revenue since the previous owner hasn't put much effort into monetization.

With a subscriber base of 6,000 and an open rate of 48%, this startup has the potential to attract sponsors and negotiate solid deals.

Growth and Monetization:

To maximize growth, focusing on monetization will be essential.

1. Sponsored Content: Reach out to Star Wars-related companies and offer sponsorship opportunities

2. Exclusive Deals: Partner with Star Wars merchandise sellers and negotiate exclusive discounts for subscribers

3. Our own Merch: Create and sell limited edition Star Wars merchandise exclusively through the newsletter

4. Affiliate Marketing: Joining affiliate programs of popular online retailers that sell Star Wars-related products

5. Fan Community Memberships: Offer premium memberships by providing exclusive content and the opportunity to interact with other fans

Media Assets:

Facebook Page: 40,000 likes

Newsletter: 6,000 subscribers

Insta + X: ~10,000 followers

Asking Price: $3,000 (6x revenue multiple)

While the previous owner hasn't reported any profit, the monthly revenue stands at $20, indicating some potential.

Ratings:

Growth & Scalability: 3/5 (Potential for monetization through sponsors)

Risk: 4/5 (No known competitors, but pre-revenue and requires marketing efforts)

Price to Value: 4/5 (Reasonable asking price, but revenue potential needs to be tapped)

Innovation & Tech: 2/5 (Relies on Beehiiv for newsletter management)

Overall, this Star Wars newsletter startup offers an intriguing opportunity.

While it is currently pre-revenue and requires marketing efforts to monetize, it has a dedicated subscriber base and a proven track record with a decent open rate.

The low asking price provides an accessible entry point for a potential acquisition.

Bizness Pros:

- Established brand and subscriber base

- Opportunity to get creative exploring various revenue streams

- Creative marketing strategies can be implemented to attract sponsors

Bizness Cons:

- Limited monetization efforts by the previous owner

- Requires time and effort to build and scale the business

- Pre-revenue and untested market

With the potential for revenue growth and the ability to leverage creative marketing strategies, this startup could become a valuable asset.

Most importantly tho

This seems like an extremely fun business to run where we can get really creative with marketing and growing it.

It's pre-revenue and available for very cheap

I have chosen these factors on purpose^

Most people are afraid of pre-revenue businesses and complain that micro-acquisitions are only profitable when you look at larger startups

I hope that through running this business with Pocket Fund we can help people realize that these are just arbitrary barriers created by their fear

The opportunities are out there for people to take advantage of them!

Pocket Fund Business Acquisition Updates

link to the listing:

https://app.acquire.com/startup/F3TWtPh1APSsBZg0lPFdIg90IXc2/SsPDKQQBLaWf6P8iojoq?source=gap 

its a star wars newsletter that i've had my eye on for a while 

Info to learn about the business we plan to acquire and how we hope to grow it: 

Check out the previous pocket fund meeting where we met with the seller and analysed the business together: https://youtu.be/2OYxlGZf76U?si=EbMsPvkmbLDu03jy 

Some documents from the seller: 

Processes and tasks- a list of all the tasks he does for the business on a weekly basis: 
https://www.dropbox.com/scl/fi/tlzgrd692sy7ui102hriu/Galaxy-Loot-Newsletter-Product-Sourcing-and-Posting-Process.pdf?rlkey=16uv12q8e0ha3nk7fw51ekjfl&dl=0

List of all Star Wars products featured until now: 
https://www.dropbox.com/scl/fi/wbxk4v58j2x9ymjdp7txy/Galaxy-Loot-Product-Record-Keeping.pdf?rlkey=hrn7v9z943jtb285zv70e2frt&dl=0

Upcoming sessions 

Meeting this week- Reflect on meeting with seller and make decision on Letter of Intent (this is a legal document stating that we would like to buy the business for an agreed upon price)

After this we enter the due diligence phase where we will basically check if the business is a scam or not and do deep dive into checking all aspects of the business and the deal

PF Opportunities

1. if you're interested in VC: Internship with PVG 

been working with the founder, Dennis on some stuff: https://www.linkedin.com/in/dennis-unrein-12a33656 

Dennis has been a massive support while building out pocket fund 

he just brought on a couple of MBA analysts for his VC firm and i asked him for a spot for someone from pocket fund on the team 

this wont be a paid opportunity

if youre interested in this, reply to the email and we can talk

we're planning to interview people over the next week or two and begin after thanksgiving break 

there's potential for this to turn into a winter/ summer internship if you want that 

2. 
Pocket Search Funders- we will be matching alumni willing to invest $5-25k to buy a small business and students willing to operate the businesses.

This offers you a unique opportunity to own and run your own small business without any upfront costs. Through our program, alumni investors provide the financial backing while you take the reins and gain valuable hands-on experience. 

No need to worry about raising capital or investing your own money. 

For this I'll be taking applications in the form of pitching a startup you want to buy on acquire.com. Depending on how promising your plans and idea is I'll find investors to provide the capital to you. 

Please take advantage of this. This is an amazing chance to get a risk free opportunity with massive upside in terms of learning and financial gains. 

I wish I had this chance starting out. 

Applications here: https://8dpffdv9fph.typeform.com/to/n1TiEPWi 

3.
Acquired a tik tok account with 75k followers- https://www.tiktok.com/@classroomai?is_from_webapp=1&sender_device=pc 

Looking for someone to help make tik toks for this.

This will be a paid position

Learning Resources

Free course on buying and selling micro startups: https://acquire.podia.com/how-to-buy-startups 

Check out Acquire.com's webinar on startup valuations here: https://blog.acquire.com/how-much-is-your-business-valuation-worth-webinar/ 

If you have any feedback, suggestions, or specific businesses you'd like us to analyze in the future, please don't hesitate to reach out. Your input is essential in shaping the content of This Is Bizness.

Thank you so so much for taking time out of your busy day to read This Is Bizness. I appreciate and love every single one of you 😊 

Alrighty see you guys next week 🖖 

Dev

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