Pocket Deals #7: Automated SEO Keyword Research Tool

About the Business

Asking Price: $115k (2.1x profit, 1.9x revenue)

Annual Revenue: $59k
Business Model: B2B SaaS
Industry: SEO (Marketing tech)

Today's business is an automated SEO keyword research tool. Founded in September 2020, it helps brands drive better performance by reducing keyword research time and providing data-driven insights. With over 20 brands already using the tool, it has proven its ability to add over 100,000 organic users monthly for its clients.

Tech stack used - TypeScript, Firebase, Stripe, Digital Ocean, Auth0, SendGrid

The value proposition is to streamline the keyword research process by using data from Google SERPs, eliminating the need for "gut-level" decisions. This results in more accurate and effective keyword targeting, leading to improved SEO performance. Customers have experienced significant growth in organic traffic thanks to the tools automation and data-driven approach.

Revenue Drivers:

B2B SaaS company, providing its services to other businesses. It generates revenue through monthly subscriptions, with pricing based on the features and usage requirements of each customer.

The business has had over 540 total customers, generated $250,000 in revenue and attracted high-profile signups, such as Mayo Clinic, Fiverr, Thinkific, CopyAI, Deel, FatJoe, and Beehiiv. The business has verified revenue of $59,000 in the last 12 months, with a profit of $55,000.

Bizness Pros:

1. Established customer base with high-profile brands

2. Potential for significant growth with proper marketing and product improvements

3. Streamlined keyword research process that saves time and improves SEO performance

Bizness Cons:

1. Lack of active marketing and product development in recent years

2. Outdated UI/UX and a need for product analytics

3. Limited knowledge base and support chat responsiveness

4. Minimal presence on social media platforms

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